Advertising medium.



W. L. BURFORD & A. E. ALBIN. ADYERTISING MEDIUM.

APPLICATION FILED DEC. 2. I9l5- 7 1,204,934. Patented Nov. 14, 1916.

2 SHEETS-SHEET I.

A TTOR/VEYS w. L. Bunmnn & A. E. ALBIN.

ADVERTISING msmum. APPLICATION FILED DEC. 2 1915.

I 1 4,93. Patented Nov. 14, 1916.

2 SHEETS-SHEET 2- m |o Io E k I r z I g U 14 I4 :1 i l 3 I7 l3 1S a IJ5- ls 6 f t l9 s 2o WITNESSES v INVENTORS William L. Burford AlOnZOE.Albi

ATTORNEYS UNITED STATES PAT OFFICE.

WILLIAM LABKE BURFQBD.AND ALON'ZOv E.- ALBIN, OF ,NEW YORK, N. Y.

ADVERTISING MEDIUM.

/ Specification of Letters Patent.

Patented Nov. 14, 1916.

Application filed December 2, 1915-. Serial No. 64,712.

full, clear, and exact description. 10'.

Theobject of the invention 1s to provide a new and improved advertisingmedium,

preferably associated with a bill board located in close proximity to asidewalk, station platform or other place frequented by the public, andarranged to attract the attention of passersby by a pleasing odor in theatmosphere and corresponding to that of an article which forms thesubject matter of the advertisement on the bill board.

In order to produce the desired result, use is made of a carrierprovided with an advertisement, a holder on the carrier and holding avolatile chemical, a perfume the odor of which corresponds to thesubject V borhood'of the carrier.

A practical embodiment of the invention is represented in theaccompanying draw-' ings forming a part of this specification, inwhlchsimllar characters of reference indicate corresponding parts in allthe views.

Figure 1 is a front perspective view of the advertising medium asarranged on a bill board; Fig. 2 is a rear perspective view of the sameiFig. 3 is'a cross section of the same onthe line 3-3 of- Fig. 4; Fig. 4is a rear sectional elevation of the same on the line 44 of Fig. 3; andFig. 5 is across section of a modified form of the advertising medium. w

The advertising medium as illustrated in the drawings is in the form ofa bill board 10 forming part of a fence 11 along a public highway, andon the front face of the bill board 10 is arranged an advertisement 12which, as shown in Fig. 1, represents a portion of the front of a bakeoven with the picture of a man carrying a tray supporting a loaf ofbread. The bill board. 10 is provided with apertures 13, preferably,dis-

' 12. The rear ends of the apertures 13open into a housing 14attached'to the back of the bill board 10 and closed at the top and openatthe bottom a distance above the ground. Within the housing 14 andbelow the row of apertures 13 is arranged a horizontal shelf 15 providedwith apertures 16 and supporting a tray 17 containing a volatilechemical, the odor of which resembles that of fresh bread. It will benoticed that by the arrangement described a current of air is adapted topass into the lower open end ofthe housing 14 to pass through theapertures 16 and over the vessel 17 so as to take up the odor arisingfrom the contents of the vessel 17 The perfumed air produced passes outthrough the row of apertures 13: to the front of the bill board tomingle with the atmospheric air so that passersby readily inhale theperfumed air and as the odor thereof is that of fresh bread it. isnatural that the attention of the passersbvis attracted to theadvertisement 12. It is understood that the odor of the volatilechemical contained in the vessel 17 corresponds to that of the articlewhich forms the subject matter of the advertise.- ment 12 on the billboard 10. If the advertisement contains subject matter relating tofoodstuffs, perfumes, face pastes, creams and lotions, candies, te'as,'coffees, spices, chocolates, cocoas or the like then the vola-. tilechemical selected has an odor corresponding to that of the articlesmentioned, that is, an odor which is pleasing to the sense of smell. Inorder to protect thev interior upper portion of the housing 14 againstdust and. other extraneous matter, use is preferably made of a perforateprotecting shield 18 arranged within the housing 14 a distance. belowthe shelf 15.

In case the advertising medium is used in a place where a naturalcurrent of air is not available for the purpose mentioned, as, for

instance, in the walls of subway stations and the like, use is made of afan 19 secured on the shaft of an electric motor 20 mounted within thehousing 14 and connected with a suitable source of electrical energy. Itwill be noticed that when the motor 20 is running air is drawn inthroughthe perforate bottom 21 of the housing 14 and this air is forced upwardthrough the partition 18 and the apertures 16 of the shelf 15 to take upthe odor arising from the volatile chemical in the Vessel 17, and theperfumed air is forced to the front of the bill board by way of theapertures 13 to be mingled with the atmospheric air.

It is expressly understood that we do not limit ourselves to anyparticular means for inducing an air current in the housing 1a anddirecting the same through the apertures 13 after having taken up theodor from.

the volatile chemical in the vessel 17.

Having thus described our invention, we

claim as new and desire to secure by Letters Patent; 1. An advertisingmedium, comprising an advertisement carrier, provided on its face withan advertisement and having apertures leading to the rear of thecarrier; a holder on the rear of the carrier adapted to hold a volatilechemical, the odor of which correvertisement on the carrier, and meansfor directing a current of air over the said holder to carry the odorthereof along and through the said aperture into the atmos--' phere atthe front of the advertising medium.

3. -An advertising medium, comprising a bill board provided on its facewith an advertisement and having a series of apertures, a housing on theback of the bill board and encompassing the said apertures, a holder inthe said casing and adapted to contain a volatile chemical, the odor ofwhich correspondsto'the subject matter of the advertisement.

on the bill board, and means for producing a current of air'in the saidhousing and directing the said current over the chemical to take up theodor thereof and passing through the said apertures to diffuse it in theatmosphere in front ofthe bill board.

4. An advertising medium, comprising a bill board provided on its facewith an advertisement and having a series of apertures,

a housing on the back of the c111 board and encompaming the saidapertures, the said housing'being closed at the top andopen at thebottom, and a perforate holding plate in the said housing a distancebelow the said housing being closed on the top and open at the bottom, aperforate holding plate in the said housing a distance below the saidapertures for supporting a volatile chemical, and a perforate guardplate in the lower portion of the said housing.

6. An advertising medium, comprising a carrier provided with anadvertisement, a holder held concealed on the said carrier and adaptedto contain a volatile chemical, the odor of which corresponds to thesubject matter of the said advertisement, and concealed means fordirecting a current of air over the said holder to diffuse the said odorin the immediate neighborhood of the carrier.

In testimony whereof we have signed our names to this specrncation inthe presence of two subscribing witnesses.

WILLIAM LARKE BURFORD; ALONZO E. ALBIN. Witnesses:

ETHEL F. RILEY, GEO. KooN'rzE.

